Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B)





  • Advanced 24.2MP BSI Full frame Image Sensor w/ 1.8X readout speed Advanced 24.2MP Back Illuminated 35 millimeter Full frame Image Sensor Sony test conditions. Compare to the 7 II
  • 15 stop dynamic range, 14 bit uncompressed RAW, ISO 50 to 204,800. Compatible with Sony E mount lenses. Can be connected via Bluetooth with smartphones featuring (as of the date of release)- Android (Android 5.0 or later, Bluetooth 4.0 or later), iOS (Bluetooth 4.0 or later)
  • Up to 10fps Silent or Mechanical Shutter with AE/AF tracking. Battery Life (Still Images): Approx. 610 shots (Viewfinder) / approx. 710 shots (LCD monitor), Battery Life (Movie, continuous recording): Approx. 200 min (Viewfinder) / Approx. 210 min (LCD monitor)
  • 693 phase detection / 425 contrast AF points w/ 93 percent image coverage. Focus Sensor: Exmor R CMOS sensor
  • In the box: Rechargeable Battery (NP FZ100), AC Adapter (AC UUD12), Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, Micro USB cable.Metering Type:1200 zone evaluative metering


Despite its billing as a 'basic' model, the Sony a7 III is a supremely capable full frame camera. Though it doesn't have the most megapixels or shoot the fastest bursts, its well-judged mix of resolution, speed, features and price point make it an easy recommendation for all kinds of photographers and all kinds of photography.

Key Features:

  • 24MP full frame BSI CMOS sensor
  • 93% autofocus coverage (693 phase detection points, 425 for contrast detection)
  • Oversampled 4K/24p video taken from full width 6K (cropped-in 5K for 30p)
  • In-body image stabilization
  • 10 fps continuous shooting
  • 2.36M-dot OLED viewfinder, 0.78x magnification
  • AF joystick
  • Touchscreen
  • Larger, 'Z-type' battery (CIPA rated to 710 shots)
  • Dual SD memory card slots
  • USB 3.1 Type C
Compared to its predecessor, the Sony a7 III has been updated in almost every way; when compared to other similarly priced full frame options, the a7 III looks to be a cut above in many respects. For generalist photographers, wedding and event shooters and even sports specialists, the a7 III gets an awful lot of things just right. But as with previous Sony mirrorless full-frame cameras, there are some foibles that persist with this new model.
We've now spent dozens of hours shooting the a7 III in our studio and out in the real world - read on to see how it performs.




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